June Update!
- George Laughton
- Jul 1
- 4 min read
Hey Team -
That's a wrap on the first half of the year! Crazy how quickly the months are going by! Some have gone as planned and there have also been some surprises.
I’ve been known to hate surprises, just ask my wife. Maybe it’s a control thing or a deep discomfort with the idea of being stuck. Travel often sparks my inner control freak. If I’m on vacation, I want to know the full agenda. If we book an excursion, I’ll ask 100 questions beforehand. I absolutely loathe security lines and most airport protocol. Over the years, though, I’ve had to let go of some of that. The business world doesn’t reward rigidity; it demands adaptability. And real estate? Real estate forces you to grow your tolerance for ambiguity.
During our mid-year review, we realized even the best-laid plans need adjustments. We didn’t abandon the roadmap…we just learned the road needs some construction. We added new partnerships, rebalanced our lead sources, and leaned into what was working. We adapted.
That same flexibility is what your clients often don’t have. Most buyers and sellers have a very low tolerance for ambiguity. They’re anxious. They’re making massive financial decisions. And they’re not living in the world we live in every day. That’s why it’s our job not to give them certainty (because that's impossible) but to give them clarity.
Clarity on what to expect.
Clarity on what just happened.
Clarity on what’s next.
One way to do this? Proactive communication. If you have a listing, send your client a weekly Loom video walking through the activity report. Use ChatGPT to drop in the activity report and a CMA and let it craft the script.
Simple, human, proactive.
Brand Clarity & Inspiration
Last week I had the chance to sit down with Marc Davison, the founder of 1000watt, a real estate marketing firm behind some of the biggest and boldest brands in our industry. Marc is the definition of a right-brain rock star. He thinks in bold fonts and big ideas. Our conversation covered a lot of ground, but one thing hit me like a ton of bricks:
Your brand needs points of clarity that echo across everything you say and do.
We hear the phrase “personal brand” tossed around all the time. And honestly, I thought we had ours nailed. But this conversation made me realize that while we’ve always had a strong heart, we haven’t always had consistent messaging. That’s changing.
Two of the points I want us to be known for are impact and curiosity. We’re here to make a difference…and we’re wired to stay curious, keep growing, and lead with empathy.
Inspired by Marc, I started writing a Brand Manifesto. It’s still a work in progress, but I want to share it with you, not just to inspire you, but so you can begin to pull threads from it in your own copy, your client emails, your bios, and beyond.
“A Piece of the Earth, A Place to Belong”
We believe that one of life’s greatest accomplishments is to own a piece of this earth — and that everyone deserves the opportunity to experience it.
Our mission is simple but powerful: to serve our clients like family, to protect their future like it’s our own, and to make their real estate journey feel as smooth as possible. We elevate the experience not by chance — but by being relentless about communication, care, and connection.
We know real estate can be complex. That’s why we work hard to simplify your next move — with smart systems, strong support, and a team of agents who lead with heart and hustle.
Our agents aren’t just professionals. They’re Builders. Learners. Leaders. We coach them to build something that lasts — a career, a legacy, and a name clients trust for life.
We believe curiosity is a superpower. It fuels better questions, better answers, and better service. It’s how we stay innovative. And it’s how we keep listening — to our clients, to the market, and to each other.
We’re proud of what we’re building — for our clients, our team, and our community. This is more than a company. It’s a mission. And we’re just getting started.
This ties directly back to what we talked about earlier: people crave clarity. And our brand should create it, for clients, for partners, for ourselves.
Let’s start using language that reflects who we are, what we believe, and what kind of experience we’re committed to creating. The more aligned we are internally, the more confident and calm our clients will feel externally.
The Next 30 Days
Heatwave Hustle Summer Challenge
Today starts the Heatwave Hustle Summer Challenge. This is a team wide contest. We are giving away over $4k in cash and prizes! Can’t wait to see the results.
Activity Type - Points Per Activity
Conversations 5 pts
Appointments Set 20 pts
Appointments Met 50 pts (must be dispositioned through Nora)
Buyer Broker Agreement/Listing ER 50 pts (must be submitted to the portal widget)
Closed Deals 200 pts
Must Watch
The 14 min video breaks down nine practical strategies for standing out in a crowded market, such as focusing on unique value, refining visual identity, and aligning brand messaging with your audience. It emphasizes that real differentiation comes from consistent, meaningful choices that resonate across every part of your brand and customer experience.
It’s a long one, but such a good listen. I have new found respect for Rich Barton and how he built Zillow among other well known brands. His morning smoothie recipe is a little suspect but other than that…a great way to kill some windshield time.
What I’m Reading
I took a break from the business books on our recent trip and tore through The Tiger by John Vaillant—easily one of the most page-turning books I’ve read in a long time. Set in Russia’s Far East, it follows the real-life hunt for a man-eating tiger. It’s not for everyone, but if you’re into action, survival stories, or gritty history, this one is a must-read.
And because no monthly message is complete without a little emo throwback. This month’s anthem is “Vindicated” by Dashboard Confessional.
Quote of the month
“A brand is essentially the promises or associations that are linked to you.”
Prof. Scott Galloway
GL
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