July Update

Summer vacation is coming to an end! The kiddos are heading back to school soon. Historically in the Az market we see new contracts increase weekly over the next month. Now’s the time to be following up with those clients that have been out of town escaping the heat.

Over the summer Jen tries to keep our boys' schedules pretty jam packed with activities. There isn’t much down time in the Laughton household as I’m sure like many of yours.

One of the most impactful activities that Blake(11) and Liam(8) were involved in was a youth leadership program through Elite Youth. As a wrap up to the summer camp activities they requested that the parents show up the last three days for a couple hours each day so that the kids could share what they had learned. It was a great experience!

One of my favorite moments of those three days was when Blake was called up on stage to teach the parents how to set personal and family goals. Proud Dad moment! He walked us through the four key categories of goal setting: Family, Personal/Work, Health(mental & physical) and Fun.

What made this experience truly special was the hands-on activity that followed. Each of us, parents and kids, received an 8” x 10” wooden board and was asked to write their goals out on the front side of the board. Then on the back we were to write the obstacles and challenges that stood between us and our goals. This exercise reminded me that the path to success is rarely a smooth ride, and there will always be hurdles to overcome.

We carried those boards around all 3 days. On the last day, as part of the grand finale, we were asked to break through our wood boards, one by one, to represent breaking through our barriers and making our dreams a reality. The kids' energy and hope filled the room as boards splintered. Such a tangible reminder that with the right mindset, support and persistence, we can conquer any obstacles that come our way.

What obstacles are getting in the way of achieving your goals? Some of the obstacles I face include ineffective prioritization, time management, poor planning, etc

As I work on breaking through those obstacles to help ensure I reach my goals, I encourage you to do the same.

For example, can poor time management be an obstacle for you as it is for me? If so, try using a detailed calendar and schedule your goal-reaching steps during times when you know there aren’t other commitments in the way.

Overcome your obstacles and help ensure you meet your goals, starting with those highest on your priority list.

The Past Last 30 Days:

We’ve been playing around quite a bit with different tech products that bolt on to Follow Up Boss. Trying to determine which ones actually increase our mid funnel conversion. Fire bullets and then cannonballs! (Good to Great - Jim Collins)

Here’s a few of the products that Julia O’buckley and ops team have been testing:

Buyer Concierge with Celebrity Agent: With Buyer Concierge, your buyers simply input their home search criteria into our website and Celebrity Agent's algorithm then aggregates matching off-market properties that are the most likely to consider selling. We then deploy intelligent handwritten-style letters on behalf of your buyers that are data-driven, personalized, and relevant. In addition to helping your buyers find their dream homes, Buyer Concierge can also help you generate new listing opportunities. When we reach out to sellers on behalf of your buyers, we'll also let them know that you're a great agent who can help them sell their homes.

So if you're looking for a way to give your buyers a leg up in the market and generate new listing opportunities, I encourage you to check out Buyer Concierge by visiting https://concierge.celebrityagent.com/the-laughton-team.

Texting Betty: Texting Betty is native app that we have installed to our Follow up Boss account. This allows us to add texting to our action plans, Schedule Messages and protect your FUB number from being marked as spam. Powerful tool to automate appointment confirmations and schedule follow up! Within a week of having these turned on we have our highest engagement rate of all of our campaigns with 70% response rate on the Back to Website campaign and 62% on our Stale Campaigns.

Fello: Fello takes nurturing seller leads to a whole different level. Fello allows us to create a custom seller lead experience; including personalized seller journeys, home value dashboards, and monthly emails. We are engaging old seller/buyer opportunities in our database to get more listings. We have added 20,000 of our seller leads this week so far we have sent out 1309 emails, had 62 engagements and 1 request for a home valuation. Looking forward to seeing how these numbers increase.

Looking Forward: The Next 30 Days

Justin McLellan has been working on a Stable of Stories: We love data. As I mentioned last month.. data tells us a story. It is the story that brings the data home. I think Brene Brown put it best when she said, “Stories are data with a soul!” When you see your clients headed down the wrong path, listing at the wrong price, working with big bank lender, etc. Don’t just share the data. Share a story about somebody who went down a similar path and how it turned out for them. Be on the lookout for these stories being weaved into your meetings. If you have a story, share it! It’s so helpful!

Please come join us:

August 8th - All Agent In-Person

Guest speaker, Tina Tamboer

Skysong Conference Center

1365 N Scottsdale Rd

Scottsdale AZ 85257

Room 135

Must-See Videos

The power of vulnerability | Brené Brown

Must-Use AI

I seriously use this app more than google now! This is a must have on your homescreen.

Must-Read Book

Link Here- Amazon

I can’t believe I haven’t suggested a Brene Brown book yet! The way she explains vulnerability is truly impactful. Her Texas accent also makes it a great one to listen to on audible.

Quote of the Month

Smash Mouth - Walkin' On The Sun (Official Music Video)

This heat makes me feel like I’m walking on the sun!