I’m thinking of all of you as I sit at my son’s soccer practice this chilly Wednesday evening…
Tonight I have on my calendar to spend some “think time” on this month’s message. The one word that has played over and over in my head since our all-team meeting is RESILIENCE. Everyday since then I’ve written “resilience” at the top of my notes as a reminder.
Let’s focus for a moment on career resilience. Most people would define career resilience as the ability to ‘bounce back’, to recover well from setbacks brought on by your job.
However, I think it’s more than that. Career resilience is also about long-term behaviors of adaptability and tenacity. If you spend any significant time in this industry, you will have disruptions and challenges. There will be good months and bad months.
One lead generation strategy works really well for 6 months and then shuts off like a faucet one day. You’ll struggle to find that work/life balance. The pace of the work will stretch you to your limits. You’ll have customers that love you. And the occasional customer that doesn’t.
All of these factors will challenge your resilience.
However, there are things you can do to upgrade your resilience, improve your adaptability and strengthen your tenacity. Here are 3 lessons I’ve learned to do that help me to maintain my resilience, and the mantras I use to remind myself in those tough moments:
Don’t let a setback or change paralyze you from moving forward. Learn from it and move on. Mantra: Just keep swimming! (I actually visualize Dory in Finding Nemo)
All things change…be open to it. Some of my best opportunities were initially setbacks or changes that seemed too difficult to take on. Mantra: Why Not Me?!
Difficult relationships are the single biggest drain on resilience. The key is being aware of this and not allowing that difficult client or negative cooperating agent to steal your energy. Mantra: Let Go!
I still remember the first overly-demanding seller I represented. I made the mistake of letting their emotion and intensity drive my behaviors and my feelings. The multiple daily interactions made me consider swearing off of seller representation for good. Instead, I chose to learn from the experience and develop a foolproof method to create and keep healthy agent/customer boundaries going forward.
The choice to keep pressing forward and to move on to create a better plan for next time isn’t always an easy choice, especially after a soul-draining setback. However, both you and your career will be better off if you choose to move forward instead of letting challenges take you down.
The Past 30 Days in Review
Mission 500 Listings Closed Update
I would like to share a couple campaigns in which we’ve seen preliminary success. These are messages you can use with your SOI/Past Client database to drum up some listing conversations.
We know that a gateway conversation for generating listing appointments is discussing a client’s current home value or equity position. Here are two text/emails that have generated some ‘hand raisers’.
My only warning…both of these have over 60% response rate, so be ready to do some CMAs:
Take a screenshot of your clients current zestimate and text/email them, “Hey (Client Name), I was thinking about you today, I checked your home value on Zillow, I have my opinion, what do you think? Let me know “
You could also use a new comparable closing or active rather than the Zestimate.
Here is the second message that is killing it. We’ve only tested it as an email…but could be a social post or text.
Subject Line: Name Your Price
Could you finish this sentence for me?
"If I could sell my house for _______, I would list my home this spring."
I can't wait to hear your answer!
Another strategy for hitting our 500 listing goal is to improve our listing success rate by modifying our Listing coordinator position to a Listing Advocate. A listing advocate would take on more responsibilities to aid our team members in getting listings across the finish line.
What type of responsibilities could those be?
Well we did a recent brainstorm session to discuss just that… and used our favorite virtual whiteboard program called Miro to share ideas and then prioritize those ideas. Here are a couple of the top ideas:
Listing advocate could more effectively inform buyers in our database of prelist homes that match their criteria.
Create a weekly competition report for the client’s neighborhood. What’s come on the market and what’s gone pending.
Sellers want options. Could the listing advocate help facilitate a cash offer and/or bids to help fix the home to increase ROI.
Looking Forward: The Next 30 (or so) Days
Awards Ceremony Mar 30, 2023
Save the date and join us at our annual awards night ceremony. You won’t want to miss this exciting event and the coordinating opportunity to build stronger relationships with the team.
Must-See Content
Are you a creator or consumer of content? Jason Pantana shares a powerful 2023 playbook for your social media content. Here’s the video. It’s over an hour, but better than binge watching Netflix. (unless it’s Ted Lasso)
Must-Read Book
I actually first read the children’s version of The Energy Bus to my kiddos. I loved the message so ended up listening to this version on audible. Great for building resilience!
Must-Read Articles
I can’t remember if I shared Mike Delprete’s content before… He’s a must follow if you’re in the real estate industry!
Arizona still ranks high on inbound migration. This is a great article to share on social media.
Sales AI is the most exciting for me. AI and automations should exist at the top of any lead funnel that converts at less than 10%. Verse.io is tech that we’re exploring.
I also think it’s interesting that the first jobs to be at risk due to AI are the last one’s we thought would be…software developers. The plumbers and drywall hangers are the safe ones. I truly believe that for the foreseeable future, a real estate transaction will have a face to face human interaction. Continue to Elevate the Experience and we’ll remain irreplaceable.
Quote of the Month
“Man never made any material as resilient as the human spirit.”--Bernard Williams, English Philosopher
Comments